I'm seriously loving this! Some smart-ass found a glitch in the Tiger Woods golf game and decided to publicise his find on youtube. EA Sports caught wind of it and made this ad as a response!
I'm a big fan of clever advertising and I remember coming across this in the cinema a while ago...if you've seen it then it's cool to watch again just to take it all in and if you haven't then let's see how smart you REALLY are?