It's The End Of The World As We Know It..

Ok, exaggeration much? but the departure of the last original remaining member of the Sugababes, Keisha Buchanan, has rocked the foundations of the popworld on a grand scale. Keisha was always a dead cert to fight til the end...so what went wrong?

To know where you're going, you've got to know where you've been...Let's take a brief look at the history of the 'babes' line up...

Having studied media and cultural studies at degree level, I was taught all about the manipulation of the media, the portrayal of only one side of a story beneficial only to cranking up the celebrity shelf life and the evil's of PR and bearing ALL of of this in mind something continues to niggle away at me...'what's wrong with this picture?'. All good scientific experiments have a sturdy hypothesis and mine is the following 'Why quit one of the most successful girlbands if the rumours are a fabrication?' There are a number of answers:

a) Keisha WAS the sole 'bully' of the group and jealous of being over-shadowed by Amelle and HAD to leave.

b) Keisha was part responsible for the 'bullying' (let's keep in mind there were 3 members and much as we love Heidi, she's not perfect!) but was made the scapegoat as these rumours had surfaced around her before so it was the easiest option to prove 'bullies' will be 'dealt with' as appropriate.

c) Sugababes management wanted to 're-vamp' the group and Keisha's departure was a product of an elaborate plan.

When taking each of these into account, I believe the majority would opt for option a) or b) because the world and it's chilhuahua love a good bitch, thrive on the misfortune of others and Keisha has been the only original member of the group left standing which poses a number of questions but I'm more inclined to go with option c). The wonderful world of the music industry is ever-changing but the only two aspects that remain constant throughout is formula's and IMAGE. The girl groups of today look like this:

Let's be honest, the latest releases from the Sugababes were far from setting the world alight and with girl groups like Girls Aloud supporting Coldplay on tour and The Saturdays hot on their heels, I'm sure a meeting was held in order to discuss and strategise the 'Rise of the 'babes'.

Conquering the US is a detrimental factor of true success and with girl groups in the US looking like this:

...this lady is the answer...

I'm just saying...isn't she more 'aesthetically pleasing' industry-wise???

According to most recent reports, the new trio are already state-side recording an album and shooting the next video. To put ALL of this in place after such a 'shock' departure has to be questioned. What do you also make of the fact that Keisha is still signed to Roc Nation despite the 'trouble' she has 'allegedly caused? Surely Roc Nation wouldn't condone such behaviour! As much as I never thought I'd see myself write the following, I have to admit to the fact that the face (Keisha's face, that is) didnt 'fit' and when your time's up, it's up! Unfortunately a large number of society will never think to question what's really going on and until that time, the above injustice's will continue to occur.